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November 28, 2007
A serious Viagra competitors
Manufacturers of drugs, seeking to challenge drug Viagra in the treatment of Erectile dysfunction, this week has moved in their endeavors either entered a phase of government regulation.
Media services for a new drug company Bayer AG-Vardenafil-divided between owned by WPP Group agency Mediaedge: cia, which will plan, and owned by Interpublic Group of Cos agency Initiative Media, which will take baingu.
Neither company Bayer AG nor the agency did not want to comment on the situation.
Vardenafil The product will be made jointly with GlaxoSmithKline and the company will probably already at the end of the year. Rating Administration of the United States food and medication is expected no later than 24 July.
Meanwhile, a competing drug, Cialis, the company Eli Lilly and Icos Corp, this week sent back to the FDA because of concerns that the drug, for too long remained active.
According to the manufacturer, drug, Cialis is effective for about 36 hours, a company Pfizer Viagra and Vardenafil operate for approximately 4 hours.
